The common belief is that you turn to a financial consultant when things are going badly. In practice, help is most often needed by successful companies that are growing and facing new challenges.
Situation 1: Preparing for Scaling.
You're planning to enter a new market, launch a product, or actively expand your team. Your current financial model no longer works. A consultant helps build cash flow forecasts, assess risks, and determine the financial buffer you need to ensure growth doesn't become a shock to the business.
Situation 2: "It's unclear where the money is going."
You seem to be profitable, but there's no free cash. Financial analysis doesn't just state the facts; it helps find the "bottlenecks." Perhaps you're spending too much on certain cost items, or your accounts receivable have spiraled out of control. An outside perspective helps you see what's invisible from the inside.
Situation 3: Attracting Investment or a Loan.
Investors and banks think in terms of specific numbers and models. A professionally prepared business plan and financial statements that any specialist can understand significantly increase your chances of success.
Conclusion: Financial consulting is not "emergency care" but a tool for strategic management. It's an investment in the stability and predictability of your business for years to come.